The Public Relations Lessons We Can Learn From Venus and Serena Williams

by Louise M Moore(Originally published May 22, 2010) Sports superstars Venus and Serena Williams may not be public relations professionals but the strategies they employ when dealing with controversy are certainly worth noting. Why? Because they work. I cannot help but take note of the important PR lessons I've observed from the two sisters.On May 17, 2010 the sisters returned to the top of the Women's Tennis Association singles ranking. Serena retained her #1 ranking and Venus ascended to #2 making this the first time since May 2003 that the sisters have held the WTA top two spots. And, this achievement within itself is part of the public...

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5 Ways to Generate Publicity for Your Business for FREE

by Louise M Moore1.Press Releases - Write a press release about a special promotion that your business is offering and distribute it through a press release distribution service like http://www.prweb.com/ and http://www.pr.com/. There are many other press release distribution services on the Internet. Many are free and others may charge a small nominal fee.2.Article Writing - Be known in your industry as the expert that you are by writing informational articles. Become a published author by submitting your material to articles directories. It's totally free. The top article submission site is http://www.ezinearticles.com/ but there are others like http://www.goarticles.com/ and http://www.articlesbase.com/ who also accept articles. Find a few that you like and become a expert author.3.Social...

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Marketing Strategies: Four Keys to Making Yours Work

by Louise M MooreSo, you are excited because you have discovered the perfect marketing strategy for your business. But before you get too overjoyed, take time to sit down and do a full analysis of your strategy to ensure its success. The worst thing you can do is have a really great marketing strategy only to have it fail because you didn’t properly evaluate it to determine exactly how this new strategy fits into your marketing plan.Some primary areas you need to focus on include your marketing plan, target market, SWOT analysis and frequency.Marketing PlanWhatever you do, always have a well written marketing plan. A marketing professional can...

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Branding For the Independent Gospel Artist - Three Ways to Set Yourself Apart

Think of the most successful gospel recording artists you know and you'll discover that they have all been well branded. Gospel artists like Kirk Franklin, Mary Mary, Yolanda Adams and Donnie McClurkin are at the pinnacle of their careers but along the way, and even now, they continue to promote a brand that resonates with their audience. Yes, they can all sing very well and even with an anointing (that divine supremacy that gospel music fans sense almost immediately). But most importantly, these successful gospel artists are well branded.What exactly does it mean to be branded? It means they are known for something--a sound, a look, a phrase--that...

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Marketing on a Tight Budget: Best Options for Independent Gospel Artists

As an independent gospel artist, you probably don't have the big budget that major label artists enjoy. You don't have hundreds of thousands of dollars worth of promotion to support your project. But, guess what? In today's dismal economy, even the big record companies are using cost-effective marketing options to get the word out and keep costs down.While television and radio are very effective mediums, they do not make my list of frugal options for an Independent artist who is looking for significant returns from every form of media that is utilized. Whatever funds you have for marketing will be quickly depleted with ads over the airwaves....

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